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Qualtrics sees Strong Customer Growth Across Asia Pacific and Japan

Last updated:  August 31, 2022

Leading organizations including Tata Digital, The Australian Taxation Office, and Hyundai select Qualtrics to understand and deliver the products, services, and experiences customers and employees want and need

Experience management leader invests in local operations to support and cultivate local innovation and success

SYDNEY, (Sept. 1, 2022) – Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, today announced continued strong customer adoption in Asia Pacific and Japan as organizations increasingly choose Qualtrics to help improve the experiences delivered to customers and employees.

Tuning into what customers and employees want and need

As businesses and government agencies continue to navigate evolving economic environments, across the region they are selecting Qualtrics to tune into what matters most to customers and employees. Equipped with rich insights and the ability to act on feedback with empathy, speed, and scale, organizations are able to find and retain customers and keep employees engaged, supported, and productive.

“Organizations that stay closely aligned with the needs of their customers and employees are well-positioned for success in today’s evolving markets. The current macro-economic environment means experience management is more relevant than ever, and in Asia Pacific and Japan, organizations across all industries are turning to Qualtrics to give them the ultimate competitive advantage and help them take action to respond to changing preferences and needs,” said Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan.

Increasing commitment to Asia Pacific and Japan

Qualtrics has scaled and invested in the company’s operations over the last year to support its growing base of customers in Asia Pacific and Japan. Alongside the opening of a new Japanese headquarters, the Qualtrics XMOS™ was made available through local AWS Cloud Infrastructures in Singapore and Japan – supplementing existing capabilities in Australia – to help customers comply with relevant industry regulations and security requirements. Qualtrics launched the Centre for XM Innovation in partnership with SAP and the Singapore Economic Development Board and partnered with the Institute of Human Resource Professionals in Singapore to advance local and regional experience management capabilities. 

Organizations winning with experience management

To understand what matters most to their customers and employees and deliver the products, services, and experiences people want and need, leading organizations including MediaCorp, LINE Corporation, Central Group, and National Australia Bank have selected Qualtrics over the last year. Other brands forming or expanding their relationship with Qualtrics include:

The Australian Taxation Office (ATO) signed a new multi-year agreement with Qualtrics to optimize and accelerate the Federal Government agency’s service delivery. Having used Qualtrics for 5+ years to help improve the user experiences across multiple channels, the ATO will now be able to capture and analyze feedback through a secure platform to drive continuous improvement in citizen services, and better connect with the community.

As Venues NSW increasingly welcomes fans back to its network of sporting and entertainment precincts – including the Sydney Cricket Ground and Accor Stadium – the organization will use Qualtrics to help deliver a superior fan experience tailored for attendees’ evolving needs and expectations. The Venues NSW network is a key contributor to the state economy, and Qualtrics CustomerXM™ will provide the agency with a complete view of the fan experience – pre-, during-, and post-event – allowing its onsite partners to deliver a world-class customer experience that helps drive and maintain increasing attendance rates.  

With demand for digital services driving economic growth in India, Tata Digital expanded with Qualtrics to capture ongoing customer insights ensuring its new digital marketplace – Tata Neu – continuously evolves to meet consumer needs. Having seen the proven value of placing customer feedback at the center of the platform’s development with Qualtrics CustomerXM, Tata Digital is increasing its investment to deliver a highly personalized and seamless digital customer experience through better understanding and responding to the changing behaviors and preferences of its users.

To support airasia in its journey to deliver more customer value by becoming a one-stop shop for all travel and lifestyle deals – including hotels, flight bookings, ride-hailing, food delivery, rewards and more – Qualtrics BrandXM™ was selected to monitor brand awareness across Asia. Regular brand insights will be captured across countries and categories into a single platform with Qualtrics, equipping airasia with a deep understanding of consumer needs and the ability to rapidly identify and capitalize on areas for growth and innovation ahead of the competition.

As the financial services industry across Southeast Asia transforms to meet consumers’ changing needs—from the digitization of services, adoption of fintechs and rising incomes—Oversea-Chinese Banking Corporation expanded its relationship with Qualtrics to better understand and deliver the support, advice and solutions customers are asking for. The continuous feedback captured by OCBC’s existing and expanding customer and employee experience programs are supplemented with insights from BrandXM, providing the organization with critical insights to rapidly and meaningfully respond to evolving market dynamics.

Hyundai Motors Asia Pacific, one of Asia’s largest carmakers, selected Qualtrics to help accelerate and inform the company’s growth strategy in the region’s competitive and evolving automotive industry. With Qualtrics BrandXM, Hyundai will be able to understand what’s driving consumer behaviors and its brand equity to help guide and maximize marketing and communications programs.

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About Qualtrics  

Qualtrics, the leader and creator of the experience management category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit