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Sage Selects Qualtrics CoreXM

Last updated:  January 27, 2021

LONDON, JAN. 27, 2021 — Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced that Sage, a leading provider of business management and accounting software, will use Qualtrics CoreXM.

CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable real-time action. To learn more, visit

“It has never been more critical for organizations to understand consumer expectations and how they continue to evolve during tumultuous times,” says Tim Farmer, CoreXM Solutions Strategy EMEA. “With Qualtrics CoreXM, organizations are able to become more agile by bringing more research in-house. The result is faster, more reliable and more cost-effective insights, essential for these times we live in.”

About Sage

Sage is the global market leader for technology that provides small and medium businesses with the visibility, flexibility and efficiency to manage finances, operations and people. With our partners, Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support. Our years of experience mean that our colleagues and partners understand how to support our customers and communities through the good, and more challenging times. We are here to help, with practical advice, solutions, expertise and insight.

About Qualtrics 

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit