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Tata Capital Selects Qualtrics CustomerXM

Last updated:  October 22, 2020

MUMBAI, October 22, 2020 Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Tata Capital, the flagship financial services company of the Tata Group, has selected Qualtrics CustomerXM.

“Based on recent McKinsey research, responding to changing customer needs or expectations is the most likely business trend to continue through the recovery of the COVID-19 pandemic. This means that customer experience management is now business critical for financial service organisations. Using Qualtrics CustomerXM, businesses are able to manage and integrate their customer experience at every touchpoint from a single platform. This allows them to understand and deliver impactful experiences at each critical moment in the user journey and drive better business outcomes,” said Harish Agarwal, Lead Customer Experience Solutions Strategist for Southeast Asia, India and Hong Kong. 

CustomerXM allows companies to predict, deliver, measure, and respond specifically to customer needs, in order to improve the customer experience and impact key business outcomes such as customer lifetime value, acquisition, and retention. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit