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Telefónica Doubles Down On Employee Experience and Qualtrics In 2020

Last updated:  May 4, 2020

LONDON and MADRID, May 4, 2020 — Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Telefónica has renewed its Qualtrics EmployeeXM licence for 2020.

Telefónica bet on Qualtrics EmployeeXM in 2019 after a rigorous RFP that involved other providers like Medallia, Glint, Worklytics and Lukkap. 

“Our trust in Qualtrics has been completely repaid across the last year,” said Sergio De La Calle Asensio, Head of Engagement at Telefónica Global. “We’re looking forward to growing our partnership through 2020 and taking our global employee experience program to new levels.”

EmployeeXM empowers organizations like Telefónica to close experience gaps by gathering feedback across the entire employee lifecycle. With a people science-backed approach, EmployeeXM automatically identifies the actions HR leaders and managers can take to drive strategic transformation and improve the everyday experiences of employees that deliver back to the bottom line. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit