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The Australian Taxation Office Selects Qualtrics for Experience Management Platform

Last updated:  April 26, 2022

Federal government agency signs multi-year agreement to help optimise and accelerate service delivery

SYDNEY, April 27, 2022 – Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced the Australian Taxation Office (ATO) has selected Qualtrics to deliver support and services that help the Federal Government agency continuously improve its citizen services, and better connect with the community.

The multi-year agreement with Qualtrics provides the ATO with a platform focused on improving service delivery across channels in real-time. Through the ability to capture, analyse, and act on feedback shared with the agency, Qualtrics CustomerXM™ will enable the ATO to rapidly identify and meaningfully address customer issues, streamline processes, and provide stakeholders with greater visibility of the citizen experience delivered.

The ATO will use Qualtrics to conduct research among Australians and tax advisers, with insights set to guide and inform product and service innovation. The easy-to-use tools and expert support provided by Qualtrics will allow the ATO to quickly investigate issues, and rapidly access and analyse results from across the user experience.

“By focusing on listening and acting on feedback to continually improve delivery and ensure services and support are able to address evolving and diverse needs, government agencies like the ATO have an incredible opportunity to strengthen relationships with the people they serve,” said Phillip Bland, Principal Industry Advisor Public Sector Solution Strategy ANZ, Qualtrics.

Qualtrics is used by more than 750 government departments and agencies globally, including more than 150 in Australia and New Zealand.

About Qualtrics

Qualtrics, the leader and creator of the experience management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit