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Univision Selects Qualtrics BrandXM, the Technology that Transforms Brands into Icons

Last updated:  October 14, 2020

SALT LAKE CITY and SEATTLE, October 14, 2020 — Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Univision, the leading Hispanic media company in the U.S, has selected Qualtrics BrandXM.

“We’ve never relied more on digital communication than we do today. Media companies play a key role in informing, entertaining, and empowering their audiences, and it’s crucial for them to understand how their content and programs are impacting consumer behavior and the company’s overall brand,” said Jesse Purewal, Chief Industry Advisor for Technology, Media, and Telecommunications, Qualtrics. “Qualtrics helps organizations identify critical areas of investments like network quality, get a holistic picture of how their brand influences key business metrics, and how to use those insights that will positively impact consumer behavior and brand awareness.”

Qualtrics BrandXM is one of the four pillars of experience management, integrating with customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization. BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit