Skip to main content
Qualtrics Home page

Back to all Qualtrics Partners

IBM + Qualtrics

IBM Kenexa & Qualtrics have partnered globally to provide the world’s most powerful employee experience solution—Qualtrics' best-in-class employee feedback solutions paired with IBM Kenexa’s WorldNorms industry benchmarks. With powerful technology, research-backed expertise, and robust benchmark data, you now have everything you need to build stronger teams, drive higher productivity, and lower unwanted employee attrition.

Using Qualtrics + IBM Kenexa WorldNorms, you’ll join more than 500 customers worldwide—including Volkswagen, Zillow, and Whole Foods— who run their employee experience programs using Qualtrics. With this partnership you can:

  • Empower every leader and manager with real-time, role-based, and actionable data from their teams
  • Access the world’s most robust employee and organizational benchmark database
  • Continue to take advantage of your existing IBM Kenexa survey content as you evolve your employee engagement program
  • Expand your program to include full-lifecycle employee insights with Qualtrics’ world-class employee experience feedback platform
  • Access best-in-class analytics, machine learning, and artificial intelligence with Qualtrics iQ.







Financial Services

Healthcare & Life Sciences



Media & Cable

Utilities & Energy

Travel & Hospitality

Retail & Consumer Goods

Public Sector

Professional Services


Regions served

United States & Canada


Asia Pacific & Japan

Latin America & the Caribbean