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The Verde Group + Qualtrics

"Why do so many CX measurement programs fail to drive meaningful financial improvements? The answer typically starts with unclear or overly-broad signal on which customer experiences matter most to a company’s market performance."

CX is complicated. Which specific customer experiences should you focus on to unlock revenue and share growth? How should you change them? Verde’s Revenue@Risk analysis, combined with the Qualtrics platform, provides the answer by financially prioritizing the specifics of your customer experience, and identifying your highest ROI opportunities for CX improvement.

WHY THE VERDE GROUP?

Across all of Verde’s CX research and consulting, we place one key principle at the center of our work: actionability. Our Revenue@Risk analytic methodology is purposefully designed to identify and financially quantify the specific customer experiences that will lead to greater loyalty, spend and market share. Knowing which experiences matter most to market performance – and, equally important, knowing which don’t – is the basis for decisive, high ROI CX improvement strategies.

Combining Revenue@Risk with the Qualtrics platform magnifies this actionability, for both baseline benchmarking studies and ongoing CX tracking. The Qualtrics platform’s dynamic visualization capabilities, scalable distribution and integration of key internal operational CX data will put the power of Revenue@Risk insights in the right hands at the right time to grow customer loyalty and top line revenue performance.

Industries

Financial Services

Insurance

Agriculture

Manufacturing

Healthcare & Life Sciences

Regions served

United States & Canada

Europe

Asia Pacific & Japan

Latin America & the Caribbean

"Why do so many CX measurement programs fail to drive meaningful financial improvements? The answer typically starts with unclear or overly-broad signal on which customer experiences matter most to a company’s market performance. With Verde Group’s proprietary Revenue@Risk analytics embedded in the Qualtrics platform, clients can be confident that their CX initiatives will improve financial performance by delivering actionable CX guidance across the organization, strategically integrated and functionally targeted."

Paula Courtney

CEO