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2025 Experience Management Trends to guide your planning
Our 2025 Global Consumer and Employee Experience Trends research reports reveal continued need for organisations to navigate increasingly chaotic business environments across Asia Pacific & Japan. Here are some insights that we hope equip you with the guidance you need to plan your 2025 Experience Management strategies.
Qualtrics, Experience Management
sales@qualtrics.com
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Your Experience Management playbooks for the year ahea
Our comprehensive 2025 Global Consumer and Employee Experience Trends Reports draw insights from 23,730 consumers and 35,023 employees around the world.
"Engagement and wellbeing soar when employees feel they are working towards a positive future and supported in adapting to change. This isn't a nice-to-have — it's the only way towards sustainable productivity and reduced complexity."
- Dr. Cecelia Herbert,
Principal Behavioural Scientist,
Qualtrics XM Institute
Trend 1
2025’s best employers will make work less chaotic
For the past three years, employees have faced a whirlwind of changing demands. In the Asia Pacific & Japan region, 38% of employees report feeling pressure to enhance productivity. For organisations like yours, adopting a human-centric approach to manage ongoing change and partnering with employees to navigate daily work complexities will be essential.
Trend 2
Prioritising short-term gains is costing long-term trust
On average, Asia Pacific & Japan employees rated their trust in their senior leaders at 67% favourable. Our research unearths the observable leadership behaviours and organisational processes that could help. Demonstrating that your people are truly cared for and proactively listened to are key
Trend 3
Asia Pacific organisations must evolve the way they listen
Rather than telling a company they’ve had a bad experience, more and more consumers are saying nothing at all (and going elsewhere). To understand how to improve CX, it’s no longer enough to rely on surveys — Asia Pacific organisations must diversify their listening programs.
Trend 4
AI hype gives way to skepticism
54% of Asia Pacific & Japan employees are already proactively seeking to integrate AI tools into their work, yet organisations often fail to enable their effective use. Whilst globally, consumer sentiment towards AI is shifting, with only 26% expressing confidence in organisations using it responsibly. You have a unique opportunity to build trust in the ethical application of AI, allowing your teams to focus on high-impact issues that truly matter to your customers.
What next
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