Qualtrics for B2B

Forging stronger relationships with every customer

By switching to Qualtrics, Alcoa cut the costs of its CX program by 50% and was able to develop customer-focused action plans months faster.

Read Story

Customer Experience

Solidify partnerships with every interaction
  • Relational / transactional satisfaction surveys
  • Targeted online engagement / feedback
  • Automated case management
  • Integrated CRM / operational data
Explore CX

Website Lead Generation

Target the right buyer profiles at the right time with relevant content, help, and opportunities to provide contact information.

CRM Integration

Ensure all customer engagement data is synced and immediately available to the right employees.

Case Management

Enable automated tracking of identified service issues and assign them to the right people within your organization.

NPS® (Net Promoter Score)

With Qualtrics’ Bain-certified NPS, you can combine in-moment and long-term customer satisfaction feedback to accurately measure and improve customer experience.

Website Engagement & Satisfaction

Engage visitors to understand exactly what they are looking to find and understand, then provide the targeted content, event invitations, and offers that encourage conversion.

Website Feedback

Allow visitors to give feedback on your website content, holistically or on a page-by-page basis, so you can pinpoint where improvements are needed.

Relational and Transactional CSAT

Capture customer satisfaction metrics related to individual transactions or overall satisfaction.

Call Center Measurement & Optimization

Improve your call center operations with real-time customer feedback that makes coaching simple and helps you make more informed decisions.

Dynamic Dashboards

With dynamic, role-based dashboards and mobile analytics the right people get the real-time data they need.

Post-Interaction Surveys

Ad-hoc surveys that capture insights immediately after specific customer interactions. Cross-sell other products or services at those moments to increase share of wallet.

Get Started
Request Demo

Market Research

Real-time insights that put you in pole position
  • Buyer preference & conjoint analysis
  • Market segmentation research
  • Competitive benchmarking
  • Online purchase driver analysis
Explore MR

Conjoint Analysis

Understand the value your customers attach to unique products and services offered by your business. Optimize the customer experience without breaking your budget.

Market Segmentation

Track customer behavior across unique segments. Take action based on the value associated with each customer type.

Buyer Preference Research

Take your level of understanding beyond "who is buying" to truly understand "why they are buying." Dive into the behaviors and habits that influence purchase decisions.

Competitive Benchmarking

Put everything into perspective by gaining an understanding of where you stand in relation to your competitors. Capitalize on key business differentiators and identify gaps in products and services.

Market Trends

Monitor industry and market trends to capitalize on emerging opportunities.

Mobile Experience Optimization

Understand how customers are experiencing your mobile site and apps and make improvements based on customer feedback.

Online Ad Testing

How does ad content influence the way customers perceive your brand and/or encourage purchases? Answer these questions and more by conducting in-depth ad testing across key customer segments online and direct.

A/B Testing

Test new products, styles, experiences, promotions, or features to quickly understand how they can positively affect the customer experience across the entire journey and through every channel.

New Product Development & Pricing

Gather customer feedback on new products and services early in the development cycle to save time and money.

Brand Tracking

Easily track brand perceptions and awareness. Capitalize on strengths while addressing weaknesses.

Get Started
Request Demo

Employee Insights

Tap brainpower.
Build brandpower.
  • Employee development
  • Employee 360 reviews
  • Employee engagement
  • Onboarding & training feedback
Explore EI

Employee Engagement

Identify which levers to pull to increase employee engagement across your organization.

Employee 360 Reviews

Customizable 360 reviews provide additional perspective for understanding how employees are contributing to their teams.

Employee Development

Find out what skills your employees would like to learn so they can grow within your company.

Onboarding Feedback

Find out how to improve and tailor the onboarding process so every employee can hit the ground running and easily integrate.

Exit Insights

Discover why employees leave and pinpoint areas for improvement to help you retain and build a stronger workforce.

Post-Training Surveys

Immediately gather participant feedback and make fast, data-driven changes to your programs.

Get Started
Request Demo
The Big Picture.
Now showing on one platform.

Welcome to the future of Insights

Customer Experience

Build greater brand loyalty by asking about your customers’ experiences and acting on their feedback.

Employee Insights

Happy employees create happy customers. Identify the drivers of employee engagement and satisfaction to drive positive customer interactions.

Market Research

Thoroughly understand your market and deliver ahead of customer expectations.

Get started
Request Demo