XM Knowledge Base
Brand Bravery ebook
How brands can use boldness to thrive
2020 changed everything. A pandemic, political turmoil and a global movement for social justice have forced brands into new ways of thinking and acting.
To succeed, brands made bold decisions and took decisive action — and those same skills will be what helps them shape the future too.
Find out how bravery is essential to every brand as we enter a new era in 2021, where organizations aren’t just reacting to what consumers want now, but designing the experiences they want next.
In this eBook you'll learn...
- How 2020 has changed the landscape for brands
- 5 ways to be bold in challenging times
- How to make bolder, braver decisions with confidence