XM Knowledge Base
Market Research Ebook
How to use storytelling with data to rally your organization
Storytelling has always been a key skill for researchers, but in today’s video conference world, where stakeholders are experiencing ‘Zoom fatigue’ it’s never been so important. Learn from author and thought leader JD Schramm, and Kitty Xu, User Research Lead at Pinterest, about how they use storytelling to engage their stakeholders and drive action in their organizations. With examples from their most recent projects and advice on how to craft your story, this guide will help you get your stakeholders on board and help your organization take the right actions moving forward.
In this eBook you'll learn:
- How to tell compelling stories with data.
- Tips for keeping stakeholders engaged, motivated, and focused.
- Strategies to communicate in a way that helps turn insights into action.
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