XM Knowledge Base
From the cost center to a growth driver
Your checklist for creating a modern contact center
As part of your overall customer care, contact centers remain one of the most personal and important touchpoints in the customer journey. Contact centers represent a key point of experience differentiation that can help turn customers into fans, but is often disregarded as a “cost center” with complicated challenges such as employee churn, high call volume, declining CSAT scores, etc.
The contact center of the future looks and acts much differently—from utilizing the right technology to training practices to organizational culture—this checklist covers three critical areas in need of transformation in the contact center.
The three areas are:
- Competency: Agents of the future must not only be fully-skilled, but also empowered and free-thinking.
- Call Center Technology: The contact center of the future will be able to closely monitor every experience that impacts customers, share the right data and insights with agents, and deliver personalized, differentiated experiences to customers – all by using the right technology.
- Culture: Moving towards a set of metrics that includes a customer and business value outcome is the starting point for transforming how people view the contact center.