XM Knowledge Base
Clarabridge ebook
In case of emergency: 6 rules of social media crisis management
Sooner or later, your business will have to deal with an urgent situation—and your social team is likely to be on the front line. Whether you like it or not, you need to be armed for it.
Be Prepared for Social Media Emergencies
This eBook details essential best practices for planning and implementing your social crisis management procedures. You’ll discover how to act confidently and mitigate the risks of a crisis from seriously damaging your reputation.
In this guide you’ll learn
- Use social as the primary channel for external crisis communication
- Actively get all stakeholders on board with your crisis plan
- Take crucial next steps based on proven concepts for crisis management (with a useful checklist attached!)