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New Forrester Consulting study commissioned by Qualtrics

The State Of Evidence-Based Experience Design

The state of evidence based experienced design

From seamless customer service to capturing feedback at every touchpoint, experience data is what enables organizations to meet ever-changing customer expectations.

But while every organization understands the necessity and opportunity of experience design, less than half (42%) actually develop strategies for it.

In this Qualtrics-commissioned research, conducted by Forrester Consulting, we explore the current state, challenges and benefits of experience-based design in global enterprises, and share with you our recommendations for successful experience design.

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What you’ll learn in this report



  • Where organizations are in their experience transformation journey
  • How technological and organizational gaps affect experience design
  • The business benefits of successful experience design
  • Key recommendations to continue evolving technologically and organizationally

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