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Ideal Customer Profile Template

Enhance your sales strategies

A graphic of a successful sales cycle thanks to ICP

Building an Ideal Customer Profile is an integral part of any successful sales strategy, but it’s also a great way to bring focus to your marketing efforts and to understand who your best current customers are.

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The ICP template will answer the following:



  • What industry do they operate in?
  • Where are they based, and where do they operate?
  • Do they stipulate any legal or contractual limitations?

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