XM Knowledge Base
Brand Experience ebook
How to Manage Your Brand in Times of Change
The significant global events of 2020 – coronavirus and social unrest – have fundamentally changed interactions with each other, how we engage with brands, and the way we align with values. During this time, most of our experiences have been spent confined to the walls of our own homes. This reality has forced brand owners to rethink how they deliver the positive, powerful experiences that drive brand equity.
Positive brand experiences are crucial to moving forward and brand tracking can help you improve those experiences and deliver immediate and lasting success. Now is the time for brands to seize the opportunity and make a difference but how do you identify opportunities to innovate and revitalize the experiences you deliver? During times of change, brand tracking remains the best source of strategic insights to derive the attractiveness of your brand and understand how it competes in the minds of consumers.
In this eBook you’ll learn:
- How to gain a holistic picture of your brand, so you can understand what’s driving your marketplace results.
- How to identify opportunities to innovate and revitalize the experiences you deliver.
- How to gain smarter, more actionable brand tracking with Qualtrics.