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How to minimize sampling and
non-sampling error

In survey research, error is the amount of inaccuracy in your results. Some error is a fact of life when you’re doing survey research, but it’s important to keep it to a minimum to ensure your results are as accurate as possible. Fortunately though, there are techniques you can use when designing and running your study to keep error in check.

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In this eBook you’ll learn...

  • What we mean by “error,” and the different sources of error
  • The most common causes of sample and non-sample error
  • What steps you can take to minimize these errors

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