XM Knowledge Base
Act fast and prosper — how to be agile in times of uncertainty
Over the past 12 months, consumer behavior has shifted dramatically — no more so than online, where activity has skyrocketed since COVID-19. It’s forced brands to accelerate their digital transformation and re-think their go-to-market strategies — all in the space of a few months. Learn how Chobani and Uber Eats took a measured approach, evaluating and prioritizing their research programs, and then taking action to design digital experiences that would help their businesses thrive in the new normal. Discover how these nimble companies pivoted and reduced red tape in order to succeed in their highly competitive markets.
In this eBook you'll learn:
- How to accelerate processes by testing and learning.
- Tips to improve the customer experience while navigating change.
- Strategies to drive action and deliver impact with key insights.
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