XM Knowledge Base
WORKDIFFERENT SUCCESS KIT_
How to rethink and reinvent market research
As the world around us changes at lightning speed, researchers face the tough task of understanding what’s happening, and recommending the actions their organizations need to take to move forward. The organizations that thrive will be those that listen to every stakeholder, identify experience gaps in real time, and act fast to close them. Hear from thought leaders and researchers at Chobani, Uber Eats, and Pinterest, as well as our own research experts on the lessons learned from 2020 so far, and what you need to do to reinvent and rethink your research programs for the new normal.
In this eBook you'll learn:
- How to use storytelling to engage stakeholders and drive action (even via video conference.)
- Tips on how to identify emerging product needs and react quickly.
- How listening across more channels will help you design better experiences.
- New ways to design your research to hear every voice.
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