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XM restaurant playbook

Turn first-timers into regulars with experiences that matter

As restaurants and quick-service restaurants (QSRs) fight to win and retain guests in an ever-changing landscape, creating differentiated experiences across every channel will be key to success. This makes understanding and acting on what guests want today – and every day after – more important than ever. In fact, it could be the difference between a guest staying or deciding to go elsewhere.

Check out our best practices for restaurant experience, and see how you can use it to improve the guest experience and increase loyalty.

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What you'll learn in this playbook


  • The trends facing restaurant and quick service restaurants and the opportunities they present
  • How to attract and retain guests by improving their experience
  • The challenges to improving the guest experience and how to overcome them

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