XM Solution Automated Project

Brand Tracking Automated Project

Real-time monitoring of your brand's health, including performance across a custom-built purchase funnel relative to main competitors, and position relative to attributes you define.

COST

Paid

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CORE EXPERIENCE

Brand Experience

METHODOLOGY

Brand Funnel Analysis and Attribute Associations

CREATED BY

Qualtrics

A Brand Tracking Project allows you to conduct a comprehensive, ongoing or always on assessment of the health of your brand compared with your key competitors. Customizable funnel analysis with key metrics from brand awareness through to usage and preference allows you to see how you’re performing against your competitors. Stage-by-stage conversion metrics allow you to understand and optimize the return on your marketing investment at different points through the funnel. A deeper understanding of perceptions associated with your brand and how aligned they are with your strategy. An automated program that you can set up and run without manual monitoring.

Armed with this information, you can better:

  • Set and track key objectives for your brand strategy
  • Align your budgets to help achieve your goals
  • Make the right marketing investments for your brand’s needs (i.e. drive awareness vs loyalty)

OUTCOMES DELIVERED

  • See a comprehensive brand health assessment with key drivers of performance
  • Compare how efficient your brand is at converting prospects through the funnel compared to other brands over time
  • Identify the reasons prospects drop out at each stage in the funnel

CATEGORY TAGS

Brand ExperienceXM Solution Automated Projects

Understand the drivers of conversion at every stage in the funnel
Monitor conversion ratios at every point along the funnel as well as the drivers of those ratios to understand when prospects fall out and why. You’ll be able to see where you need to improve to help convert more prospects into loyal customers over time, to help you react quickly to changes in the market.

A comprehensive overview of  your brand’s performance
See how you stack upcompared with other brands in your industry. Monitor your customers’ and prospects’ perceptions of your brand(s) over time.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical brand tracking study would require a respondent sample size of 300 completes to ensure optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Resources

  1. What is brand awareness?
  2. eBook: How to design a world-class brand tracking study
  3. Webinar: How to design a world-class brand tracking study

SOLUTION DETAILS

Required License: Research Core 3

LANGUAGES

English

CATEGORY TAGS

Brand ExperienceXM Solution Automated Projects