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Asia Pacific and Japan’s leading organisations choose Qualtrics to drive growth and boost productivity

Last updated:  April 23, 2024

Qualtrics announces new experience management programs at hundreds of organisations, including Jollibee Foods Corporation, StarHub, VietinBank, and Department of Regional NSW

Leaders in experience management making local and global investments in AI to improve customer and employee experiences

SYDNEY, Australia (April 24, 2024) — Qualtrics, the leader and creator of the experience management (XM) category, today announced hundreds of leading organisations across Asia Pacific and Japan have selected Qualtrics® in recent months to improve the experiences they deliver for customers and employees to help drive and accelerate revenue growth, cost savings, and productivity.

The businesses and governments choosing Qualtrics – including Jollibee Foods Corporation, StarHub, and VietinBank – represent a range of industries, countries and use-cases, demonstrating strong demand and proven value for experience management technologies in the region.

Local and global investments bring greater AI capabilities to Asia Pacific and Japan

Alongside a four-year commitment to invest US$500m in AI innovation globally and the recent appointment of Gurdeep Singh Pall as President, AI Strategy, in late-2023 Qualtrics launched its suite of AI-powered conversational analytics and natural language processing (NLP) technologies through the AWS Asia Pacific (Sydney) Region. The expanded offerings from Qualtrics allow businesses and governments across Australia and New Zealand to build a richer understanding of their customer and employee experience by capturing every piece of structured and unstructured customer and employee feedback shared with them – including call centre conversations, chat, social media posts, reviews, and surveys – while complying with local data sovereignty requirements. 

Qualtrics will host its annual X4® Sydney Summit in July 2024, bringing together 1,500 experience management leaders to learn how the region’s biggest and best known brands – including DoorDash and AustralianSuper – are driving business value with Qualtrics.

“As Qualtrics nears a decade of business in Asia Pacific and Japan, the importance and demand for experience management in the region has never been higher. Right now, every leader is focused on driving growth, cost savings, and lifting productivity – and with our AI-powered experience management technology backed by significant local and global investments, trusted partners, and expert team, we have the capabilities, support, and vision they need to deliver value now and into the future,” said Brigid Archibald, Managing Director for Qualtrics in Asia Pacific and Japan.

Leading organizations choose Qualtrics to deliver great customer and employee experiences

Jollibee Foods Corporation (JFC) – one of the largest and fastest growing restaurant companies in the world, with brands including Jollibee, Smashburger, and The Coffee Bean and Tea Leaf –  partnered with Qualtrics to accelerate its international growth, tailor and elevate its digital offerings, and fulfill its vision of becoming one of the top five restaurant companies in the world. JFC is standardising its global customer experience programs, which cover 17 brands across North America, Europe, the Middle East, and Asia, with Qualtrics to capture and bring together customer feedback from in-store and online, with insights quickly made available for customer-facing teams to act on to drive loyalty, satisfaction, and brand awareness. 

StarHub, a leading provider of telecommunications, entertainment, and digital services in Singapore, selected Qualtrics to increase market share and accelerate growth by helping the company to decisively identify and bring to market new and optimised products, services, and experiences aligned to the evolving and diverse digital needs and behaviours of consumers in Singapore. The multi-year agreement is a key initiative in StarHub’s strategic transformation programme (DARE+), which targets a combined $500 million in cost savings and revenue growth by FY2026 through an expanded digital product and entertainment offering, and a superior, simplified experience across all customer engagements.

Department of Regional NSW selected Qualtrics to help identify the needs, expectations, and opportunities for local businesses, communities, and customers. The state government department is using Qualtrics for all community and customer feedback programs, providing fast, secure, and efficient access to valuable insights.

Vietnam’s VietinBank selected Qualtrics to continually deliver a superior customer experience helping the organisation achieve the goal of becoming one of the top 20 regional banks in Asia-Pacific by 2030, and the top modern, effective bank in Vietnam. Using Qualtrics to continually capture and analyze customer feedback, VietinBank will be able to timely identify and respond to evolving customer needs to deliver products, services and support that drive customer satisfaction and loyalty.

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About Qualtrics

Qualtrics, the leader and creator of the experience management category, is a cloud-native software provider that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees – so they can understand their greatest friction points, retain and engage top talent, and deliver the right products and services. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit