Introducing

qBus

Save time and money
by riding the bus

What is qBus?

A corporate and academic program designed to help researchers run short surveys with a statistically significant sample size—an omnibus with the Qualtrics touch.

How does it work?

An omnibus enables you to collect data quickly and in a cost effective manner. By combining multiple researchers’ questions into a single survey, you have easy access to a nationally representative panel for a low price.

Each researcher can purchase a block of up to 15 questions. Questions are sent to a nationally representative sample of 1,000 respondents, compiled using overall demographic quotas based on census percentages for representation: age, gender, ethnicity, household income, and census region. A demographic block is provided at the end of each researcher’s survey with additional fields such as education level, employment status, children in the household, etc. If further accuracy is needed, weighting can be purchased for the data set on the back end.

The Qualtrics Touch

You design the survey the way you want it using the Qualtrics platform, which gives you access to our complete question library. After the survey is finished, your data is uploaded back into your Qualtrics account where it’s easily accessible, downloadable, and customizable.


Qualtrics gives you the flexibility to create and edit visualizations within the in-platform report editor. Then you can download the data in the format you need, including SPSS, XML, CSV, and TXT. You’re in the driver’s seat.

What can I use qBus for?

  • Test ads, messages, and concepts.
  • Identify awareness, attitudes, usage, and behaviors (for brands, products, and services).
  • Conduct cost-effective academic research with large samples.
  • Establish and track benchmarks.
  • Profile demographics and relevant segments.
  • Understand public perception and opinions


With the full Qualtrics question library at your disposal, customize and program your survey to get the data you need. This includes hot spotting and heat mapping question types—test the usability of your website or the concept behind ads and images.

Okay, can you summarize that?

By sharing the cost of the panel between multiple researchers, qbus gives you significant cost
savings, without compromising the quality of your data. So, if you have fewer than 15 questions and need a nationally representative sample, reach out to Qualtrics today to reserve your seat on the next available qbus.

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