New Qualtrics Content Answers: “What is Experience Management?”
Managing your product, brand, customer and employee experiences is the clearest path to business growth. Your experience management (XM) skills determine the future of your brand.
XM is how you build awesome products that people camp in line for. XM is how you attract the employees everyone is trying to hire. And XM is how you craft a cult following for your brand.
Experience Management is the new competitive advantage.
But managing your experiences can’t happen if you don’t understand what kind of experiences your customers and employees want. Qualtrics can help know with the new “What is XM?” Content Hub – an online resource that coaches you up on the latest XM thinking. Whether you need to focus on the employee experience, the product experience, the customer experience, the brand experience, or market research in general, you’ll find solid instructional content that helps, with more added every month.
Here are some examples of what you’ll find:
Some of the industry’s best subject-matter experts created this content to give you the fundamental knowledge to manage experiences. These “What is Experience Management?” articles will always be free and carefully written to assist you with a specific aspect of managing your experiences. Look for new content added each month, and the next time someone asks you “What is XM?”, you’ll already know.