What is Brand Experience (BX) Management?

Brand experience is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Over the past ten years, consumers have grown more and more skeptical of the promises brands shout at them, leaving organizations with a painful discovery—what worked for brands in the past is becoming less and less relevant today. Messages come and go, but consumers remember the experience they have interacting with a brand, and that experience pays: Brand advocates are 50% more likely to influence a purchase.

Building lasting brands is more challenging than ever, and companies need to relentlessly monitor and improve how their brands are perceived. Managing brand experience helps increase sales volume, command a higher price for products, and create motivating brand perceptions. 80% of consumers say they are more loyal to brands that find ways to stay relevant in their lives.