Brand Experience Articles & Resources
We’ve put together this comprehensive and thorough Brand Experience guide to give you the tools and information you need to manage, strategize, measure and impact all aspects of the Brand Experience for your business.
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Your guide to building brand awareness, measurement and improvement
If consumers aren’t aware of your brand, they’ll generally never think to buy from you. Find out how to build brand awareness and why it’s important in the guide below.
31 min read
More Brand Awareness articles
What is BX? Your ultimate guide to brand experience
Brand Experience (BX) incorporates elements of customer experience and employee experience to accelerate customer acquisition and drive business growth. Here’s everything you need to know…
16 min read
More Brand Experience articles
Competitor analysis: How to use market research to understand your competitors
Part of crafting a robust brand strategy involves understanding the competitive landscape. Find out why learning this context through competitor analysis is a vital ingredient in building your competitive advantage.
25 min read
More Competitor Analysis articles
Your ultimate guide to brand equity and how to build it
Why are customers willing to pay higher prices for brand-name items over cheaper non-branded goods? Brand equity is the measure of the perceived worth of a brand-name product, and nurturing yours could help increase profit margins. Here’s how you can build brand equity in the eyes of those who matter most.
20 min read
More Brand Equity articles
What is brand perception and how can you measure it?
Customers, not companies, own brand perception. Learn what brand perception is, why it's important and how you can measure and influence it.
11 min read
More Brand Perception articles
Brand tracking: Everything you need to know
Are you tracking the performance of your organization’s most valuable asset - its brand? You can measure brand tracking across many platforms, and we'll show you how below.
14 min read
More Brand Tracking articles
Your complete guide to brand management
What is brand management and how do you plan and execute it effectively? Learn how good brand management can help you to create memorable moments for your customers and increase your brand value.
20 min read
More Brand Management articles
The complete guide to brand marketing
Learn how successful brand marketing can elevate your company’s presence, reputation, and recall in the eyes of your target audience.
14 min read
More Brand Marketing articles
How to run a successful ad testing program
Give your advertising the best chance of success with an insight-driven testing process. Find out how to run your ad testing program
15 min read
More Ad Testing articles
Market segmentation: Definition, types, benefits, & best practice
Market segmentation helps you send the right message, every time, by efficiently targeting specific groups of consumers. Here’s how it works.
21 min read
More Market Segmentation articles
Brand experience is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.
Over the past ten years, consumers have grown more and more skeptical of the promises brands shout at them, leaving organizations with a painful discovery—what worked for brands in the past is becoming less and less relevant today. Messages come and go, but consumers remember the experience they have interacting with a brand, and that experience pays: Brand advocates are 50% more likely to influence a purchase.
Building lasting brands is more challenging than ever, and companies need to relentlessly monitor and improve how their brands are perceived. Managing brand experience helps increase sales volume, command a higher price for products, and create motivating brand perceptions. 80% of consumers say they are more loyal to brands that find ways to stay relevant in their lives.