XM Knowledge Base
WORKDIFFERENT SUCCESS KIT
Your Brand Experience Success kit
2020 is one for the history books — a global pandemic, an international movement for social justice, and an economic slump on a once-in-a-lifetime scale.
In this success kit, we’ve pulled together some of the key learnings for brand and marketing leaders from top-rated WorkDifferent sessions, on how to adapt.
The Brand Experience Success Kit includes:
- A four-stage framework for re-orienting and normalizing in 2020.
- Practical guidance from brand visionary Omar Johnson and leaders from Hugo Boss, Microsoft and the NBA.
- Suggested actions to help create a path to a new, better normal