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Ultimate Guide

Your guide to taking your product concept to market with the right name and price

One of the key steps in product development and launch is coming up with a name. Research with customers and prospects is an essential step to make sure you come up with the right name that makes your product easier to sell and helps your brand thrive.

The next step is to develop the right pricing strategy. Finding the optimal price point means you can capitalize on your product investment. Companies who get pricing right enjoy higher profits and market share, while companies who get pricing wrong can leave thousands, or even millions of dollars on the table.

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In this eBook you’ll learn:

  • How to design a product naming study – including sample questions
  • Pricing research methodologies – learn when to use the Van Westendorp Price Sensitivity Meter,
    Gabor-Granger and conjoint analysis
  • How to design a pricing research study with each of the three pricing research types,
    including which questions to ask and how to interpret your results

The world’s top brands trust Qualtrics to deliver breakthrough experiences