Skip to main content
Qualtrics Home page

Ask people about their experiences in the
moment, identify broken experiences, and take
the right action to deliver what they need.

Customer
Experience

👋 How's it going?

Trigger requests for feedback back at key moments in the journey based on customers' behavior. From post-transaction, to cart abandonment, you'll know why people do what they do, wherever they do it.

LEARN MORE

Employee
Engagement

Attract.
Retain.
Engage.

Automatically reach out to your people at the right times to get their feedback on the employee experience. From candidates to new hires, and engagement to pulse, you can hear directly from your people in the moment, using the tools and channels they use every day.

LEARN MORE

Product
Testing

Perfect product
launches, every time

See which features appeal most to your target buyers, pick the perfect price point, and fine-tune everything ahead of launch day. With pre-built product testing solutions, you can quickly take a pulse on the market to see exactly what's going to work come launch day.

LEARN MORE

Brand
Tracking

Focus on what's good for
your brand, avoid what's not

Track the impact of every interaction, campaign, and channel on your most important asset — your brand. You get a real-time view of what's helping your brand, and what's hurting it, so you know where to focus your energy on building brand perception and loyalty.

LEARN MORE

Market
Research

So, what's next?

Spot new opportunities, underserved segments, and markets ripe for disruption with access to 2M+ panel respondents around the world. Build your research project, choose your target audience, and reach out to them without ever leaving the platform.

LEARN MORE

Multi-Channel
Feedback

Show up in all the
right places

DMs, email, text, instant messenger - we all have our favorite ways to chat. Personalize how you reach out, and talk to people on their preferred channels with 20+ and 120 different data sources. It all comes back to just one inbox too, so you'll never lose track.

LEARN MORE

Journey
Mapping

Smooth sailing all the
way along the journey

Every response feeds into the XM Platform, so you get a single view of the end-to-end customer journey, and how it's going at every moment. See which stages need your attention, which ones are your moments that matter, and which ones stand out from your competitors.

LEARN MORE
Journey <br/> Mapping
AI-Powered Analytics

AI-Powered Analytics

High EQ,
powered by IQ

As feedback flows into the platform, iQ gets to work. It sifts through mountains of data with powerful stats, test, and key driver analysis to find the answers you need. All you need to do is log in.

LEARN MORE
Experience ID

Experience ID

Know exactly what
every customer needs

Build your understanding of people's experiences, preferences, and behaviors with Experience iD. It's a complete record of every interaction, including intent, sentiment, effort, emotion, and more.

LEARN MORE
Automated Workflows

Automated Workflows

Never drop the
ball again

As data flows into Experience iD and xFlow, it automatically triggers actions in other systems like CRM, HRIS, and more. So you can take action on the fly to improve the experience for everyone.

LEARN MORE