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How to rethink and reinvent research

Practical guidance from industry experts to help market researchers rethink and reinvent.

Join us for live, how-to sessions led by innovative research leaders. Learn how the world’s top brands are quickly understanding new market realities, being more inclusive, and turning insights into action.

Each session will run 30 minutes with live Q&A - you won’t want to miss this!


Session 1

Emily Geisen, Qualtrics XM Scientist + Mandy Sha, Research Director
Every voice matters. The old way of collecting data wasn't designed with Diversity and Inclusion in mind. In this Q&A, we'll discuss ways to ensure every voice is heard — not just the ones who look, think, or act like us.

Session 2

Matt Dixon, Tethr + Jacqueline Lance, City National Bank
Listen before you act. Taking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones.

Watch Now

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Picture of Mandy Sha

Mandy Sha

Research Director & Author of “The Essential Role of Language in Survey Research”

Mandy Sha directs research studies and increases the scientific body of knowledge through publications, international speaking engagements, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge, 2019). Connect with Mandy at

Picture of Emily Geisen

Emily Geisen

Senior Experience Management Scientist

Emily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specializes in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects.

Picture of Jacqueline Lance

Jacqueline Lance

Senior Vice President, CX Insights
City National Bank

As senior vice president and head of client experience insights for City National Bank, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources, including survey, interaction and operational data, to ensure that the organization has a complete understanding of the client experience picture. Her insights fortify the strong, client-obsessed culture that City National has long been known for.

Picture of Matt Dixon

Matt Dixon

Chief Product and Research Officer

As Chief Product & Research officer, Matt has responsibility for product strategy, product management, research and IP development. Prior to joining Tethr, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, was Group Leader of the sales, customer service and customer experience research and advisory practice at CEB, now Gartner.

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