XM Knowledge Base
ON-DEMAND WEBINAR
Breakthrough customer experience starts with brand
New research from Forrester Research shows that only 18% of companies use insights from their brand management programs to inform their CX efforts. Join us to find out how companies bring brand and customer experience together into a single program to deliver uncommon growth. We'll explore how brand plays a critical role in attracting and retaining customers, and how insights into your brand experience can have a major impact on the experiences you deliver to customers.
What you'll learn:
- How brand and CX can work together to drive value for the customer and organization
- How leading non-profit, 4-H, accelerated their growth with brand and customer insights
- What it takes to start or build on your existing program
Featuring
Danelle Sabatier
VP of Digital Strategy
National 4-H Council
Danelle Sabatier currently serves as Vice President of Digital Strategy, Multi- Channel Marketing & Media at National 4-H Council. She also leads brand and consumer research for the organization. In the past she has worked for Discovery Communications, National Geographic and GMMB/Omnicom.
Franck Sarrazit
Sr. XM Scientist
Qualtrics
Franck currently serves as Senior XM Scientist, Brand Experience. He joined Qualtrics three years ago from Kantar where he held the position of Global Director & Head of the Americas for the company’s TNS Brand & Communication division. He held a similar leadership role at Synovate (now Ipsos) for the US market and started his career at Procter & Gamble in Europe.