Breakthrough customer experience starts with brand
New research from Forrester Research shows that only 18% of companies use insights from their brand management programs to inform their CX efforts. Join us to find out how companies bring brand and customer experience together into a single program to deliver uncommon growth. We'll explore how brand plays a critical role in attracting and retaining customers, and how insights into your brand experience can have a major impact on the experiences you deliver to customers.
What you'll learn:
- How brand and CX can work together to drive value for the customer and organization
- How leading non-profit, 4-H, accelerated their growth with brand and customer insights
- What it takes to start or build on your existing program
VP of Digital Strategy
National 4-H Council
Danelle Sabatier currently serves as Vice President of Digital Strategy, Multi- Channel Marketing & Media at National 4-H Council. She also leads brand and consumer research for the organization. In the past she has worked for Discovery Communications, National Geographic and GMMB/Omnicom.
Sr. XM Scientist
Franck currently serves as Senior XM Scientist, Brand Experience. He joined Qualtrics three years ago from Kantar where he held the position of Global Director & Head of the Americas for the company’s TNS Brand & Communication division. He held a similar leadership role at Synovate (now Ipsos) for the US market and started his career at Procter & Gamble in Europe.