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Experience design,
technology, and the future
of market research

Join Isabelle Zdatny from the Qualtrics XM Institute and guest speaker, Forrester VP and Principal Analyst, David Truog, for a live discussion on the latest experience design trends, and the role of technology in helping to scale innovation in companies around the world.

They’ll walk you through how to put your organization in the best position possible to design breakthrough products and services using experience design. Plus, you’ll hear from Qualtrics’ Chief Product Officer, Jay Choi, about the latest product innovations from DesignXM tailor-made for advanced market researchers and insights professionals.

What you'll learn:

  • Current experience design trends and best practices
  • How technology can help facilitate breakthrough designs
  • Hear from Qualtrics on latest DesignXM innovations and vision

Watch Now

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Picture of David Truog

David Truog

VP and Principal Analyst

David researches questions at the intersection of technology and design: 1) how to design experiences based on emerging technologies like chatbots and extended reality (XR); 2) how digital tools for experience designers are changing; and 3) related foundational ideas like evidence-based innovation. The emerging technologies David researches include conversational AI (voice and text chatbots), XR experiences ranging from augmented reality (AR) through mixed reality (MR) to virtual reality (VR), internet of things (IoT) devices, and wearables.

Picture of Isabelle Zdatny

Isabelle Zdatny

XMP, CCXP, XM Catalyst
Qualtrics XM Institute

Isabelle helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends. She currently leads the XM Institute’s research into how companies identify, design, and deploy innovative new experiences. Other areas of expertise include digital CX design, metrics management, consumer psychology and emotions, and behavioral economics.

Picture of Jay Choi

Jay Choi

Chief Product Officer

Jay Choi joined Qualtrics in January of 2016 and is currently the Chief Product Officer (CPO). At Qualtrics, Jay has led several key initiatives including category creation, pricing / packaging, and GTM strategy. Prior to joining Qualtrics, he served 16 years in executive roles with Deloitte, 3M, and Danaher. Jay earned his Bachelor’s degree in Computer Engineering from the University of Michigan and his Master of Business Administration in Marketing, Finance and International Business from the Kellogg School of Management at Northwestern University.

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