XM Knowledge Base
X4 ON-DEMAND - 50 min
Getting Closer to Your Customers in 2023
See the new technologies and new approaches for research that will help you get closer to your customers, and design new experiences to drive growth beyond 2023, plus hear how Yum! Brands is taking a fresh approach to research to tackle the ‘inspiration recession’ to uncover what consumers need next
This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Greg Dzurik
VP, Marketing & Innovation Strategy // Yum! Brands
Ali Henriques
Head of US Research Experts // Qualtrics
Jill Larson
Chief Product Officer // Qualtrics
Jess Skelton-Oliveros
Head of Product Marketing, Research & Brand // Qualtrics
X4 ON-DEMAND - 50 min
Getting Closer to Your Customers in 2023
See the new technologies and new approaches for research that will help you get closer to your customers, and design new experiences to drive growth beyond 2023, plus hear how Yum! Brands is taking a fresh approach to research to tackle the ‘inspiration recession’ to uncover what consumers need next
This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Greg Dzurik
VP, Marketing & Innovation Strategy // Yum! Brands
Ali Henriques
Head of US Research Experts // Qualtrics
Jill Larson
Chief Product Officer // Qualtrics
Jess Skelton-Oliveros
Head of Product Marketing, Research & Brand // Qualtrics