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X4 ON-DEMAND - 50 min

Getting Closer to Your Customers in 2023

See the new technologies and new approaches for research that will help you get closer to your customers, and design new experiences to drive growth beyond 2023, plus hear how Yum! Brands is taking a fresh approach to research to tackle the ‘inspiration recession’ to uncover what consumers need next

This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.

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Picture of Greg Dzurik

Greg Dzurik

VP, Marketing & Innovation Strategy // Yum! Brands

Picture of Ali Henriques

Ali Henriques

Head of US Research Experts // Qualtrics

Picture of Jill Larson

Jill Larson

Chief Product Officer // Qualtrics

Picture of Jess Skelton-Oliveros

Jess Skelton-Oliveros

Head of Product Marketing, Research & Brand // Qualtrics

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