XM Knowledge Base
X4 ON-DEMAND - 43 min
Adding Color to
Critical Decisions
Go behind the scenes of two of the brand’s most successful product launches – Colors of the World and Color Chemistry. Hear how Crayola puts kids’ and parents’ experience at the heart of its mission to unlock creativity for every child.
This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Andrea Hutson
Senior Manager, Consumer Insights // Crayola
X4 ON-DEMAND - 43 min
Adding Color to
Critical Decisions
Go behind the scenes of two of the brand’s most successful product launches – Colors of the World and Color Chemistry. Hear how Crayola puts kids’ and parents’ experience at the heart of its mission to unlock creativity for every child.
This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Andrea Hutson
Senior Manager, Consumer Insights // Crayola