Driving Cultural Change to Re-imagine the UPS Brand
Kevin Warren talks to Qualtrics CEO, Zig Serafin, about the importance of building a culture around experience management and how CMOs can be champions for the voice of the customer.
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This keynote was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
CMO // UPS