XM Knowledge Base
X4 ON-DEMAND - 47 MIN
Steering Your Brand
Through Uncertainty
Hear from the Qualtrics Brand Experience team how a new approach to brand management can help you quickly seize new opportunities and respond efficiently to changing market conditions, plus hear how Shake Shack is using insights to expand its footprint acros the country.
This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Charles Frankievich
Directory Consumer Insights // Shake Shack
Melody Wu
User Research Manager // Qualtrics
Ruth Moss
Director, BX Solution Strategy // Qualtrics
Frank Zinni
Principal XM Scientist // Qualtrics
X4 ON-DEMAND - 47 MIN
Steering Your Brand
Through Uncertainty
Hear from the Qualtrics Brand Experience team how a new approach to brand management can help you quickly seize new opportunities and respond efficiently to changing market conditions, plus hear how Shake Shack is using insights to expand its footprint acros the country.
This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.
Featuring
Charles Frankievich
Directory Consumer Insights // Shake Shack
Melody Wu
User Research Manager // Qualtrics
Ruth Moss
Director, BX Solution Strategy // Qualtrics
Frank Zinni
Principal XM Scientist // Qualtrics