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Steering Your Brand
Through Uncertainty

Hear from the Qualtrics Brand Experience team how a new approach to brand management can help you quickly seize new opportunities and respond efficiently to changing market conditions, plus hear how Shake Shack is using insights to expand its footprint acros the country.

This session was shared live at X4 Summit 2023 in Salt Lake City on Mar 7-9 2023, when leaders from the world’s most iconic brands shared the experiences delivering breakthrough business results. Learn more about the event and stay up to date on 2024 information here.

See all x4 on-demand content

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Picture of Charles Frankievich

Charles Frankievich

Directory Consumer Insights // Shake Shack

Picture of Melody Wu

Melody Wu

User Research Manager // Qualtrics

Picture of Ruth Moss

Ruth Moss

Director, BX Solution Strategy // Qualtrics

Picture of Frank Zinni

Frank Zinni

Principal XM Scientist // Qualtrics

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