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IG Group Chooses Qualtrics BrandXM

Last updated:  November 25, 2020

LONDON, November 25, 2020 — Qualtrics, the leader in customer experience and creator of the experience management category, today announced that IG Group, a world leader in derivatives trading and an established member of the FTSE 250, has selected Qualtrics BrandXM.

“Traditional brand tracking doesn’t present a holistic view of a customer’s brand experience, and old ways of gathering the data are too slow for modern, agile organizations,” said Tim Farmer, CoreXM Solutions Strategy EMEA. “With Qualtrics, organizations can act on real-time feedback from every touchpoint – all within a single platform that integrates brand, customer and employee insights to find out what’s driving results for their brand.” 

Qualtrics BrandXM is one of the four pillars of experience management, integrating with customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization. BrandXM transforms the way organizations understand how their brand is connecting with consumers, monitor real-time changes to the competitive landscape, create meaningful experiences that resonate with targeted audiences, and predict which investments will have the greatest impact on delivering their brand promise. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit