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Qualtrics Empowers Companies to Take Control of Brand Strategy

Last updated:  March 6, 2019

SALT LAKE CITY and SEATTLEMarch 6, 2019 /PRNewswire/ — Today, Qualtrics, the leader in experience management, announced the launch of Qualtrics Brand Tracking, a breakthrough brand monitoring solution on the Qualtrics XM PlatformTM that promises to transform how companies manage their brand strategy across their organization.

Built on the Qualtrics Experience Management (XM) PlatformTM, Brand Tracking integrates with Qualtrics’ customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organization.

In today’s fast-moving market, companies are now looking to own their brand tracking program with insights that are instant, embedded, and adaptable. Qualtrics Brand Tracking arms organizations with the technology necessary to fully leverage one of their most valuable assets – their brand.

“Over the past year, we’ve been partnering closely with hundreds of brands across the world to help design and run their brand tracking programs on the XM Platform. With built-in expert methodology, guided program set-up, and dashboards on every device, Qualtrics Brand Tracking is now available to empower every organization from startups to billion dollar enterprises, making tracking and optimizing their brand easier than ever,” said Kelly Waldher, vice president of Brand Experience, Qualtrics.

With Qualtrics Brand Tracking, SoFi – one of the fastest growing financial services company in the industry – is transforming the way they use brand insights to drive growth in their business. As SoFi continues to grow, the company is able to quickly and easily design their brand tracking program, constantly monitor key brand indicators, combine response data with social media feedback, and embed prescriptive actions in their business processes.

Brand Tracking provides instant results. 
With Brand Tracking, results are instant through live, automated mobile and web dashboards. Organizations no longer have to wait months for critical insights. With Qualtrics’ pre-built programs and dashboards, anyone in the organization can launch a powerful, world-class brand tracker and start seeing results within hours.

Brand Tracking empowers companies to connect their entire organization to one platform with embedded technology. 
Breakthrough insights are available through embedded technology allowing companies to connect their entire organization to one platform. From social reputation data, campaign data, media buy data, and other brand-related data subsets, Qualtrics Brand Tracking makes it faster to act on detailed insights that will drive top-line growth.

Brand Tracking is adaptable and flexible. 
Like all projects on XM Platform, Qualtrics Brand Tracking is adaptable to evolving business needs and is easily customizable. Making edits to existing methodology and programs no longer require expensive change orders. Companies now have the ability to customize studies, across their organization, with a few clicks.

Need more information?
Learn how you can grow your brand with Qualtrics Brand Tracking™, now available on the Experience Management Platform™, by clicking here.

About Qualtrics
Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit