XM Knowledge Base
WORKDIFFERENT
How to rethink and
reinvent research
Join us for live, how-to sessions led by innovative research leaders. Learn how the world’s top brands are quickly understanding new market realities, being more inclusive, and turning insights into action. Each session will run 30 minutes with live Q&A – you won’t want to miss this!
Sessions Preview
Day 1 // SEP 22, 10 AM PT // 2 hours
Maria Voronina // Chobani +
Steven Wengrovitz // Uber Eats +
Jesse Purewal // Qualtrics
Move fast by eliminating
the lagtime
Tune into a live panel discussion to see how UberEats and
Chobani are using real-time feedback to help their
organizations take quick action in times of change.
JD Schramm // Academic Leader, Author +
Kitty Xu // Pinterest
Getting buy-in on
urgent action-taking
Discover how compelling storytelling combined with
actionable data can help rally your organization in
times of crisis.
Day 2 // SEP 23, 10 AM PT // 2 hours
Emily Geisen // Qualtrics XM Scientist +
Mandy Sha // Research Director
Every voice matters
The old way of collecting data wasn’t designed with
Diversity and Inclusion in mind. In this Q&A, we’ll discuss
ways to ensure every voice is heard — not just the ones
who look, think, or act like us.
Matt Dixon // Tethr +
Jacqueline Lance // City National Bank
Listen before you act
Taking the right actions starts with listening to the right
people. Join this live Q&A session as we discuss the
importance of using multiple listening channels and how to
choose the most relevant ones.