Qualtrics Ad Optimize is designed to help you get more out of your ad dollars while they’re still in flight. Understand what impact your digital ad campaign has on brand-centric metrics like purchase intent, awareness, favorability, message recall, consumer reaction, and much more.
Measuring the success of an ad campaign can be difficult
Even though quantitative metrics like click-through-rates, cost per click, conversion rates, and others are the back bone of any campaign analysis, it can leave you with an incomplete view of your success.
Unlike other tools used to measure the qualitative views of your target audience with an ad campaign, Qualtrics has the flexibility to let you ask any number of questions, in various ad-space sizes, with numerous options for real time reporting, all within a few clicks. This is all done in the same Qualtrics research environment that you know and love.
How it works
Within Qualtrics, you will have the option to append surveys to your ad creatives. Once you have gone through the details of selecting the ad space size, time delay for the survey to appear in the ad space and other customization options, a script will be generated. This script will be inserted manually into your ad server and you will be able to track responses in real time through Qualtrics reporting. We can target individuals who have seen your ad (exposed) versus those who have not (control group) to help you understand the true impact and brand lift experienced through your ad campaign.