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Event Feedback Event Feedback

XM Solution Automated Project

Event Feedback

Improve your events with customer satisfaction tracking to help you identify where you can improve to make your events more successful.

Core Experience

Customer Experience

Created By



Included with License


Net Promoter Score

Understand what makes your events compelling with post-interaction feedback on event content, activities, timing, location and much more. You’ll be able to see exactly what you need to do to improve satisfaction at your events and keep attendees coming back year-after-year.

Identify opportunities to improve attendee satisfaction and drive attendance.

With event feedback you can:

  • Assess the impact of event logistics on attendee satisfaction
  • Understand the effectiveness of the content shared
  • Identify opportunities to improve the overall event experience for next time

Outcomes Delivered

  • Create Incredible Customer Experiences
  • Discover Event Strategy Opportunities
  • Research Consumer Preferences
  • Prebuilt Program for Easy Setup

Category Tags

Understand how your event made attendees feel
Using attendee NPS as well as open-ended feedback about key parts of the event, you’ll be able to drill down by promoters, passives and neutrals to understand what drives their satisfaction and identify areas to improve.

Know the improvements you need to make
Deep dive into event specifics like food, location, AV, as well as info around content and presenters. You’ll also get suggestions for what could make the event even better next time.

What You Get

Expert-built Surveys

An expert-built event feedback survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Resources

  1. Article: The 3 Critical Stages of Event Feedback

  2. Overview of Qualtrics’ Customer Experience Management Platform 

Solution Details

Required License: Research Core 3 or Customer Experience 1



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