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Watch a limited release of the X4 Summit 2023 sessions on demand

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Making business more human starts with the frontlines

The days of always having to ask customers about their experience are over. You had a front row seat for the evolution of XM. Aligning strategy, culture, and your frontline powers your organization to take XM to new heights by providing the tools you need to take personalized, real-time action at scale.

You chose from 80+ customer-led breakout sessions from leading brands

MainStage keynote with Mark Rober

You learned about the power of connection

NASA engineer-turned-YouTube-sensation Mark Rober spoke about how we’re all products of people being able to remember things by stories. And if you want an experience to be long-lasting, it has to evoke a deep visceral reaction. The emotional connections created don’t just bind us to family and friends, they also bind us to organizations too, leading to engaged employees and satisfied customers.

MainStage keynote with Keven Warren

You were immersed in 80+ hours of XM

From Kevin Warren, Chief Marketing Officer of UPS, who spoke about how changing their brand to be more authentic and diverse isn’t extracurricular, but good business, to girls’ education activist Malala Yousafzai, who kicked off International Women’s Day by highlighting how she uses technology to create opportunities for women around the world— each and every minute was filled with the stories behind the biggest breakthroughs.

MainStage keynote with Kevin Warren
X4 attendees in a breakout session

Here’s what was top of mind for your peers

Conversations revolved around the following questions from your peers:

  • How do I empower managers across the organization to improve the experience for their teams?
  • How do we connect frontline teams to customers to help them build emotional connections?
  • How do we increase the speed of innovation to keep up with changing markets and consumer needs?
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X4 crowd listening to a silent breakout session

Our top rated sessions

  • 5 Mistakes You’ve Been Making with Your Brand Tracking
    Featuring: Qualtrics
  • Blazing a Trail for CX Innovation
    Featuring: L.L. Bean
  • Higher-Impact CX by Connecting Strategy to Frontline
    Featuring: Amazon Web Services, adidas, Blue Cross Blue Shield Kansas City, American Family Insurance

Keep an eye on your inbox for session recaps, so you can revisit a limited release of the breakout sessions.

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Crowd watching breakout session


Thanks for innovating with us at X4

Five for the Fight night

The doors of The Salt Palace may have closed, but X4 lives on in the connections you made, and the lessons you learned and take back to apply to your programs.

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