XM Knowledge Base
Making business more human starts with the frontlines
The days of always having to ask customers about their experience are over. You had a front row seat for the evolution of XM. Aligning strategy, culture, and your frontline powers your organization to take XM to new heights by providing the tools you need to take personalized, real-time action at scale.
You chose from 80+ customer-led breakout sessions from leading brands
You learned about the power of connection
NASA engineer-turned-YouTube-sensation Mark Rober spoke about how we’re all products of people being able to remember things by stories. And if you want an experience to be long-lasting, it has to evoke a deep visceral reaction. The emotional connections created don’t just bind us to family and friends, they also bind us to organizations too, leading to engaged employees and satisfied customers.
You were immersed in 80+ hours of XM
From Kevin Warren, Chief Marketing Officer of UPS, who spoke about how changing their brand to be more authentic and diverse isn’t extracurricular, but good business, to girls’ education activist Malala Yousafzai, who kicked off International Women’s Day by highlighting how she uses technology to create opportunities for women around the world— each and every minute was filled with the stories behind the biggest breakthroughs.
Here’s what was top of mind for your peers
Conversations revolved around the following questions from your peers:
- How do I empower managers across the organization to improve the experience for their teams?
- How do we connect frontline teams to customers to help them build emotional connections?
- How do we increase the speed of innovation to keep up with changing markets and consumer needs?
Our top rated sessions
- 5 Mistakes You’ve Been Making with Your Brand Tracking
Featuring: Qualtrics - Blazing a Trail for CX Innovation
Featuring: L.L. Bean - Higher-Impact CX by Connecting Strategy to Frontline
Featuring: Amazon Web Services, adidas, Blue Cross Blue Shield Kansas City, American Family Insurance
Keep an eye on your inbox for session recaps, so you can revisit a limited release of the breakout sessions.
KEEP THE CONVERSATION GOING
Thanks for innovating with us at X4
The doors of The Salt Palace may have closed, but X4 lives on in the connections you made, and the lessons you learned and take back to apply to your programs.