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Watch a limited release of the X4 Summit 2023 sessions on demand

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The world’s leading brands go deeper into the stories behind the data

You had a front row seat for the evolution of XM and it doesn’t call for more surveys. Aligning strategy, culture, and your frontline powers organizations to take XM to new heights by providing the tools you need get a deeper understanding of your customers and markets at scale.

You chose from 80+ customer-led breakout sessions from leading brands

MainStage keynote with Mark Rober

You learned about the power of human storytelling

NASA engineer-turned-YouTube-sensation Mark Rober spoke about how we’re all products of people being able to remember things by stories. At X4 we unveiled video feedback, a new capability now live in the platform that gives people a chance to have their say through video. It makes it easier for respondents to provide feedback in their own words, and with highlight reels and a built-in video editor, gives researchers a powerful new way to tell the stories behind the data.

MainStage with Malala

You were immersed in 80+ hours of XM

And each and every minute was filled with the stories behind the biggest breakthroughs. From Kevin Warren, Chief Marketing Officer of UPS, who spoke about how changing their brand to be more authentic and diverse isn’t extracurricular, but good business, to girls’ education activist Malala Yousafzai, who kicked off International Women’s Day by highlighting how she uses technology to create opportunities for women around the world.

MainStage keynote with Malala
Breakout session

Here’s what was top of mind for your peers

Conversations revolved around the following questions from your peers:

  • How can I make meaningful investments in market research solutions that are powerful, yet attainable?
  • With constantly shifting markets, how can I get critical feedback at the right time and in the right hands?
  • In a time of economic uncertainty, how can I be confident the business decisions we’re making are the right ones?
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X4 crowd listening to a silent breakout session

Our top rated customer research and insights sessions

  • Death to ‘Consumers’
    Featuring: Liquid Death
  • The Metrics of Lovability
    Featuring: Google Fiber
  • Adding Color To Critical Decisions
    Featuring: Crayola

Keep an eye on your inbox for session recaps, so you can revisit a limited release of the breakout sessions.

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Crowd watching breakout sessions

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Thanks for innovating with us at X4


X4 audience

The doors of The Salt Palace may have closed, but X4 lives on in the connections you made, and the lessons you learned and take back to apply to your programs.

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