XM Knowledge Base
Making business more human leads to better government experience
The days of always having to ask customers about their experiences are over. You had a front row seat for the evolution of XM. With the right tools to bridge the gap between citizens and the governments that serve them, organization can take XM to new heights.
You chose from 80+ customer-led breakout sessions
You learned about the power of human-centered design
NASA engineer-turned-YouTube-sensation Mark Rober spoke about how we’re all products of people being able to remember things by stories. If you want an experience to be long-lasting, it has to evoke a deep visceral reaction. The emotional connections created don’t just bind us to family and friends, they also bind us to organizations too, leading to more efficient servicing and increased utilization of the programs and services your agency offers.
You were immersed in 80+ hours of XM
From Kevin Warren, Chief Marketing Officer of UPS, who spoke about how changing their brand to be more authentic and diverse isn’t extracurricular, but good business, to girls’ education activist Malala Yousafzai, who kicked off International Women’s Day by highlighting how she uses technology to create opportunities for women around the world— each and every minute was filled with the stories behind the biggest breakthroughs.
Here’s what was top of mind for your peers
Conversations revolved around the following questions from your peers:
- How can I promote self-service and increase the utilization of our programs and services?
- How can I empower leaders across my organization to improve the experience for their teams?
- How do I connect employees and residents to help them build emotional connections?
Our top rated
government and the public sector sessions
- Keynote: Bringing Citizens and Governments Closer
Featuring: State of Utah, Mckinsey, GSA - Listening Deeply During Disaster and Emergency
Featuring: Qualtrics - Missouri’s CX Journey: A Guide to Statewide Programs
Featuring: State of Missouri, Missouri Department of Economic Development
Keep an eye on your inbox for session recaps, so you can revisit a limited release of the breakout sessions.
KEEP THE CONVERSATION GOING
Thanks for innovating with us at X4
The doors of The Salt Palace may have closed, but X4 lives on in the connections you made, and the lessons you learned and take back to apply to your programs.