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Academic Experience

Analysis and Insights
for Academic Experience

Student Experience Will Become a Key Differentiator According to Gartner

Experience management is coming to higher education. In their April 2017 report, The Future of the Student Experience Is Personal, Gartner analysts Glenda Morgan and Terri-Lynn B. Thayer note that “the student experience is the totality of the student’s interaction with the institution, understood holistically rather than through institutional bureaucratic or organizational silos.” This is […]

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Be Cautious with Media-Rich Data Collection Techniques for Online Experience Management Surveys

Emoji’s, thumbs, stars, or sliders are crowding into numbers, response boxes/bubbles, or verbal labels in online survey response options. There is a popular belief that using more media-rich survey response scales will reduce respondent burden and result in increased respondent engagement, higher participation rates, fewer drop-offs, faster survey completion, and higher data quality. While there […]

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Insight Summit: Choose Your Track

Whether you’re a first-year analyst or a world-renowned scientist, the Qualtrics Insight Summit has a stage for you. Last year more than 2,300 attendees made Summit the one-stop event for insight leaders at every stage of sophistication. 2017 will be even bigger with three tracks, world-famous thought leaders on the main stage, and more than […]

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Pollsters Missed the 2016 Election; Don’t Make the Same Mistakes

The polling industry is reeling after the 2016 election. While the absolute level of errors was not unreasonable for most of the polls (between 3-4 percentage points), those errors were not randomly distributed, and in fact nearly all of the polls missed in the same direction—favoring Hillary Clinton over Donald Trump. When errors point in […]

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Voice of the Parent: How Schools Can Engage with Parents [Webinar]

There is clear, consistent evidence from the last five decades to show that learner outcomes (attendance, behaviour, school retention, academic achievement, and well-being) improve when parents engage in student learning. However, there are also persistent questions about what this engagement looks like and when it might be counterproductive. There is some evidence to suggest that […]

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Strengthen Your School Community With Online Surveys

Traditionally, schools are not very democratic places. When parents and students suddenly stick their hands up and ask to be heard, it can disturb the calmness of the status quo. If the media becomes involved, a school’s reputation can be at risk. Questioning can be perfectly legitimate and warranted when something emerges and needs to […]

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