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Academic Experience

Analysis and Insights
for Academic Experience

Determining Sample Size: How to Ensure You Get the Correct Sample Size

How many responses do you really need for statistically sound results? This simple question is a never-ending quandary for researchers who use statistically based calculations to answer different questions. A larger sample group can yield more accurate study results — but excessive responses can be pricey. Learn How to Determine Sample Size Download eBook Consequential […]

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Why You Can’t Miss the Qualtrics X4 Summit

The convention center in downtown Salt Lake City is quiet now. But starting March 6th, Utah’s biggest event center will be bursting at its not inconsiderable seams for four straight days. Experiences matter, and there’s one experience you can’t miss in 2018: X4 – The Experience Management Summit. Imagine 6,000 market researchers, customer experience professionals, […]

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Student Experience Will Become a Key Differentiator According to Gartner

Experience management is coming to higher education. In their April 2017 report, The Future of the Student Experience Is Personal, Gartner analysts Glenda Morgan and Terri-Lynn B. Thayer note that “the student experience is the totality of the student’s interaction with the institution, understood holistically rather than through institutional bureaucratic or organizational silos.” This is […]

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Be Cautious with Media-Rich Data Collection Techniques for Online Experience Management Surveys

Emoji’s, thumbs, stars, or sliders are crowding into numbers, response boxes/bubbles, or verbal labels in online survey response options. There is a popular belief that using more media-rich survey response scales will reduce respondent burden and result in increased respondent engagement, higher participation rates, fewer drop-offs, faster survey completion, and higher data quality. While there […]

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Pollsters Missed the 2016 Election; Don’t Make the Same Mistakes

The polling industry is reeling after the 2016 election. While the absolute level of errors was not unreasonable for most of the polls (between 3-4 percentage points), those errors were not randomly distributed, and in fact nearly all of the polls missed in the same direction—favoring Hillary Clinton over Donald Trump. When errors point in […]

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Voice of the Parent: How Schools Can Engage with Parents [Webinar]

There is clear, consistent evidence from the last five decades to show that learner outcomes (attendance, behaviour, school retention, academic achievement, and well-being) improve when parents engage in student learning. However, there are also persistent questions about what this engagement looks like and when it might be counterproductive. There is some evidence to suggest that […]

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