Accelerating disruption and differentiation through experience design
Featuring research from Forrester on “Gear Up For Experience Design”
Experience design is how the world’s most successful companies are driving differentiation, keeping a real-time pulse on the market, identifying what consumers need next, and taking action to respond quickly. Experience design combines sophisticated research, testing, and analytics to uncover insights that enable you to design new products and services.
This Forrester report, Gear Up for Experience Design, investigates the importance of experience design, and uncovers the tools you’ll need to help you work faster, leaner, and smarter to design the experiences people want next.
In this report, you’ll learn:
- In-depth research about key categories of experience design
- How experience design tools can help you work more effectively and efficiently
- Which technologies can help you capture the hearts and minds of people