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Auditing your analytics program: a financial institution's guide to investing in CX
Financial institutions face an urgent need to meet the demands of today’s customers, excel within a highly competitive environment and maintain compliance with industry regulations. Many of these organizations recognize the need to become more customer-centric yet struggle to provide customers with a truly excellent experience.
Much of the information that these businesses need to understand and improve their customer experience (CX) is available through the various feedback channels that customers already use including calls, chats, emails, social media, ratings and reviews, online forums, surveys and complaints. Using best-in-class speech and text analytics, Clarabridge helps these companies accurately and holistically understand customer experience across the customer journey.
In this ebook you’ll learn:
- Improve digital experience
- Optimize branch locations
- Increase contact center efficiency
- Manage complaints and maintain compliance
- Prepare to pivot