Ultimate Guide

Your guide to idea screening and product concept testing

So you know you’ve got a product-market fit — what next? It’s time to filter out any unviable product ideas and start testing concepts to get down to ‘the one’.

Find out how idea screening and product concept testing work to help you identify which products will be successful – and which one’s won’t. In this guide you’ll learn about the different concept testing methodologies, and how you can start applying them to get vital insights from your target buyer.

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In this eBook you’ll learn...



  • How to use idea screening to filter out unviable product ideas before you invest in developing them further
  • A 3-step process to running effective concept testing studies with single or multiple concepts
  • Questions to ask in your concept study and how to interpret the results

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