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Amazon Connect + Qualtrics Amazon Connect + Qualtrics


Amazon Connect + Qualtrics

Listen, understand, and act on customer feedback after every touchpoint

Core Experience

Customer Experience

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A single interaction can be a make or break experience in a customer’s journey with your brand. More often than not, by the time customers come to your contact center they have interacted with your brand a few times already. Which is why it is extremely important to understand how they feel after the service they receive.

With the Amazon Connect and Qualtrics integration, you can understand how customers feel after every interaction, identify drivers of customer satisfaction and loyalty, and take appropriate actions to close experience gaps. Leverage best-in-class insights that help you improve satisfaction, reduce contact center costs, and reduce risk.

Empower your frontline with the with data and insights to help resolve customer issue and provide a superior support experience

Outcomes Delivered

  • Improve response rates by automatically flagging problems
  • See the key drivers of churn, loyalty, and satisfaction
  • Identify frontline coaching opportunities
  • Increase revenue and customer loyalty
  • Manage compliance and reduce risk
  • Empower the frontline with data and insight

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Collect feedback from customer interactions,  Interactive voice response surveys, email, chat, social media, and more. Bring it all together to understand the full customer journey and profile to provide better, faster customer service.


Automate post call work, quality assurance, and compliance management with intelligent scoring to help provide superior care to your customers. Uncover granular pain points with better, data-driven insights to provide personalized agent coaching opportunities.

What You Get

Amazon Connect will administer all data collection, Qualtrics platform implementation, and post-study results. Users will have access to Qualtrics results and data analysis features for a limited time.

Important: These are two different integrations. The functionality you have access to will depend on the Qualtrics product you use.

Customer XM Integration

  • Voice of the Customer feedback collection
  • Root Cause analysis of the experience gap
  • Workflow actions like tickets, email/SMS, notifications etc.

Discover XM Integration

  • Conversational Analytics 
  • Multilingual Native NLP
  • 150+ Industry tabs 
  • Sentiment Analysis 
  • Emotions and Effort detection
  • Frontline agent coaching

Additional Resources

Solution Details

Qualtrics offers additional features and advanced data analytics based on user needs.  If interested, you can request a demo of the entire XM platform.

Any Qualtrics support issues can be directed to 24 hours a day, 7 days a week.



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Qualtrics Experience Management Platform™ is used by the world’s most iconic brands to
optimize the four core experiences of business.

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